Jackie He

Ulta Beauty Joins TikTok Shop — And the Timing Says a Lot

Mar 18, 2026

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7 min read

Ulta Beauty Joins TikTok Shop — And the Timing Says a Lot

Jackie He

Mar 11, 2026

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6 min read

The Rise of Distribution-Native Brands

Jackie He

Feb 25, 2026

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4 min read

TikTok Shop Is Growing Up — And The Top Sellers Are Staying Put

Jackie He

Why IP and Customer Experience Are the Only Real Moats Left

Feb 18, 2026

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5 min read

Why IP and Customer Experience Are the Only Real Moats Left

Jackie He

Korean Brands All Follow the Same Playbook on TikTok Shop

Feb 11, 2026

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4 min read

Korean Brands All Follow the Same Playbook on TikTok Shop

Jackie He

The Only Guide You Need to Understand What’s Changing for TikTok Shop Fulfillment

Feb 4, 2026

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6 min read

The Only Guide You Need to Understand What’s Changing for TikTok Shop Fulfillment

Jackie He

TikTok Shop Only Has Two Real Models: Evergreen or Sprint

Jan 28, 2026

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7 min read

TikTok Shop Only Has Two Real Models: Evergreen or Sprint

Jackie He

Jan 21, 2026

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5 min read

Treat TikTok Shop as a Standalone Channel — Not an Extension of Everything Else

Jackie He

TikTok Shop Is Making a Strategic Shift — And It’s About Products, Not Players

Jan 14, 2026

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6 min read

TikTok Shop Is Making a Strategic Shift — And It’s About Products, Not Players

Jackie He

Dec 31, 2025

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6 min read

2025: What Changed — and What We Learned This Year

Jackie He

In the beginning, you need a good offer (before anything else)

Dec 23, 2025

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7 min read

In the beginning, you need a good offer (before anything else)

Jackie He

Dec 17, 2025

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5 min read

The Only Real Moat on TikTok Shop

Jackie He

Dec 10, 2025

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5 min read

I Learned This From an Amazon Seller — and It Also Explains TikTok Shop Perfectly

Jackie He

Why a Wide Product Catalog Becomes a Competitive Advantage on TikTok Shop

Dec 3, 2025

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8 min read

Why a Wide Product Catalog Becomes a Competitive Advantage on TikTok Shop

Jackie He

Nov 26, 2025

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6 min read

A Few Observations From Phase 1 of BFCM 2025

Jackie He

BFCM campaign officially starts today (Nov 12 – Dec 1)

Nov 12, 2025

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5 min read

BFCM campaign officially starts today (Nov 12 – Dec 1)

Jackie He

🧭 Is Price the Only Thing Customers Care About During BFCM?

Nov 5, 2025

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6 min read

🧭 Is Price the Only Thing Customers Care About During BFCM?

Jackie He

What Actually Moves the Needle in Your TikTok Shop Affiliate Mix

Oct 29, 2025

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7 min read

What Actually Moves the Needle in Your TikTok Shop Affiliate Mix

Jackie He

3 Things We Learned Talking to Hundreds of Creators at the Fastmoss Event

Oct 22, 2025

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6 min read

3 Things We Learned Talking to Hundreds of Creators at the Fastmoss Event

Jackie He

Why Affiliates Don’t Like Your Product (and What to Fix Before You Recruit Them)

Oct 15, 2025

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6 min read

Why Affiliates Don’t Like Your Product (and What to Fix Before You Recruit Them)

Jackie He

Why GMV Max Is the Biggest Focus on TikTok Shop This Q4

Oct 7, 2025

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7 min read

Why GMV Max Is the Biggest Focus on TikTok Shop This Q4

Jackie He

How to View TikTok Shop: The Perspective That Separates Winners From Everyone Else

Sep 30, 2025

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6 min read

How to View TikTok Shop: The Perspective That Separates Winners From Everyone Else

Jackie He

TikTok Shop Q4 Playbook: How to Win Black Friday & Cyber Monday 2025

Sep 23, 2025

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6 min read

TikTok Shop Q4 Playbook: How to Win Black Friday & Cyber Monday 2025

Jackie He

Why Social Commerce is the Ultimate Form of Commerce

Sep 10, 2025

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5 min read

Why Social Commerce is the Ultimate Form of Commerce

Jackie He

The Long Tail of TikTok Shops: Where to Focus in Q4

Sep 2, 2025

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7 min read

The Long Tail of TikTok Shops: Where to Focus in Q4

Jackie He

Jackie He

Ulta Beauty Joins TikTok Shop — And the Timing Says a Lot

The Rise of Distribution-Native Brands

TikTok Shop Is Growing Up — And The Top Sellers Are Staying Put

Why IP and Customer Experience Are the Only Real Moats Left

Korean Brands All Follow the Same Playbook on TikTok Shop

The Only Guide You Need to Understand What’s Changing for TikTok Shop Fulfillment

TikTok Shop Only Has Two Real Models: Evergreen or Sprint

Treat TikTok Shop as a Standalone Channel — Not an Extension of Everything Else

TikTok Shop Is Making a Strategic Shift — And It’s About Products, Not Players

2025: What Changed — and What We Learned This Year

In the beginning, you need a good offer (before anything else)

The Only Real Moat on TikTok Shop

I Learned This From an Amazon Seller — and It Also Explains TikTok Shop Perfectly

Why a Wide Product Catalog Becomes a Competitive Advantage on TikTok Shop

A Few Observations From Phase 1 of BFCM 2025

BFCM campaign officially starts today (Nov 12 – Dec 1)

🧭 Is Price the Only Thing Customers Care About During BFCM?

What Actually Moves the Needle in Your TikTok Shop Affiliate Mix

3 Things We Learned Talking to Hundreds of Creators at the Fastmoss Event

Why Affiliates Don’t Like Your Product (and What to Fix Before You Recruit Them)

Why GMV Max Is the Biggest Focus on TikTok Shop This Q4

How to View TikTok Shop: The Perspective That Separates Winners From Everyone Else

TikTok Shop Q4 Playbook: How to Win Black Friday & Cyber Monday 2025

Why Social Commerce is the Ultimate Form of Commerce

The Long Tail of TikTok Shops: Where to Focus in Q4

TikTok Shop Playbook

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