TikTok Shop Playbook

Your go-to guide for mastering TikTok Shop strategies, trends, and tools to scale your TikTok Shop success.

Archive

BFCM campaign officially starts today (Nov 12 – Dec 1)

Jackie He

🧭 Is Price the Only Thing Customers Care About During BFCM?

Jackie He

What Actually Moves the Needle in Your TikTok Shop Affiliate Mix

Jackie He

3 Things We Learned Talking to Hundreds of Creators at the Fastmoss Event

Jackie He

Why Affiliates Don’t Like Your Product (and What to Fix Before You Recruit Them)

Jackie He

Why GMV Max Is the Biggest Focus on TikTok Shop This Q4

Jackie He

How to View TikTok Shop: The Perspective That Separates Winners From Everyone Else

Jackie He

TikTok Shop Q4 Playbook: How to Win Black Friday & Cyber Monday 2025

Jackie He

Why Social Commerce is the Ultimate Form of Commerce

Jackie He

The Long Tail of TikTok Shops: Where to Focus in Q4

Jackie He

Why scrappy brands out-execute 9-figure brands on TikTok Shop

Jackie He

Creator Communities Are the Real Growth Engine

Jackie He